habits

What Kinds of Behaviors Does AI Reinforce? Understanding How Algorithms Shape Our Habits

Artificial intelligence (AI) is woven into our everyday lives—often in ways we don’t even notice. It powers our social media feeds, streaming suggestions, online ads, maps, shopping recommendations, job applications, and more.

But here’s something many of us don’t stop to consider:
AI doesn’t just respond to our behavior—it shapes it.

Whether we’re scrolling, searching, swiping, or shopping, the algorithms behind these platforms are constantly learning from us. And in turn, they’re reinforcing certain behaviors—sometimes in ways that help, and other times in ways that quietly impact our mental health, habits, and sense of agency.

So, what kinds of behaviors does AI tend to reinforce? And how can we stay mindful in the process?

1. Repetition and Routine

AI systems are designed to notice patterns. The more often we click on something—like a certain type of video, headline, or product—the more likely we are to see similar content again. This can make our digital experiences feel personalized, but it also reinforces repetition.

Helpful when:
You’re building a healthy habit (e.g., workout reminders, meditation apps, meal planning tools).
You want consistent recommendations based on your preferences.

Risky when:
You get stuck in a loop—only seeing content that reinforces your current views, interests, or mood (also known as an echo chamber).
It’s hard to break out of old patterns or discover something new.

2. Instant Gratification

AI is very good at figuring out what keeps us engaged. That means it tends to reward behaviors that give us quick emotional feedback—likes, shares, dopamine hits, short-form content, and easy answers.

Helpful when:
You need fast results (e.g., directions, quick answers, mood boosts from positive content).

Risky when:
You become reliant on quick rewards and lose tolerance for boredom, frustration, or slow progress.
You struggle to focus, reflect, or stay present because you’re constantly chasing the next hit of stimulation.

3. Avoidance and Emotional Reactivity

Many platforms use AI to optimize for attention—not well-being. If you engage more when you’re angry, anxious, or distracted, that emotional state may be unintentionally reinforced.

Helpful when:
You find relatable content that helps you feel seen, especially during emotional moments.

Risky when:
You’re nudged toward doomscrolling, outrage, or content that amplifies fear and worry.
You use technology to avoid discomfort or disconnect from your feelings, rather than process them.

4. People-Pleasing and Performance

On social media, AI reinforces what gets the most engagement. That can lead us to shape our online presence around what gets likes, approval, or validation—even if it’s not aligned with how we truly feel.

Helpful when:
You’re building a business, platform, or creative project and want to understand your audience.

Risky when:
You start equating your self-worth with likes, comments, or followers.
You censor or contort yourself to fit an algorithm, rather than connect authentically.

So What Can We Do?
Staying Mindful in a Digital World

We don’t have to reject AI or technology to protect our well-being—but we do need to be aware of how it shapes us. Here are a few ways to stay grounded:

Notice your habits
Pay attention to what content you're drawn to and how it affects your mood or mindset.

Take breaks from reinforcement loops
Try stepping away from the algorithm (e.g., switching to human-curated playlists, reading offline, or spending time without devices).

Get curious about discomfort
If you’re using AI-powered tools to avoid boredom, anxiety, or loneliness, gently explore what’s underneath.

Reclaim your agency
You can disrupt the loop. Seek out new perspectives, silence unhelpful content, or use tools that prioritize values over clicks.

You Are Powerful Too

AI systems are designed to serve us, but they’re not neutral. They reflect and amplify patterns—often without context or care for our mental health. That’s why awareness matters.

By understanding what kinds of behaviors AI reinforces, we give ourselves the chance to choose more consciously. We can ask:
Is this helping me grow?
Is this aligned with how I want to live?
Is this truly me—or a reflection of the clicks I’ve made?

The answers might surprise you. And they might help you reclaim a little more space, clarity, and freedom in your digital life.

Signs You May Be Struggling with Your Mental Health

Mental health can fluctuate, just like physical health. Some days feel manageable, while others feel overwhelming. But when emotional struggles persist and start interfering with daily life, it might be time to check in with yourself and seek support.

Recognizing the signs of mental health struggles can be the first step toward healing. Whether you’ve been feeling off lately or are unsure if what you’re experiencing is normal stress, here are some key signs that your mental health may need attention.

1. Persistent Feelings of Sadness, Anxiety, or Numbness

Everyone has bad days, but if you find yourself feeling down, anxious, or emotionally disconnected for weeks at a time, it may indicate something deeper. You might experience:

✔ A constant low mood or feeling empty

✔ Excessive worry or racing thoughts that won’t stop

✔ A sense of numbness or disconnection from yourself and others

If these feelings persist, they may signal depression, anxiety, or burnout.

2. Changes in Sleep Patterns

Sleep and mental health are closely linked. Disruptions in sleep can be both a symptom and a cause of emotional distress. Signs to watch for include:

✔ Trouble falling or staying asleep (insomnia)

✔ Sleeping much more than usual but still feeling exhausted

✔ Frequent nightmares or restless sleep

Poor sleep can amplify stress and make it harder to manage emotions, so it's important to address sleep struggles early.

3. Loss of Interest in Activities You Used to Enjoy

A sudden or gradual loss of interest in hobbies, work, relationships, or social activities can be a red flag. If you find yourself avoiding things you once loved—whether it’s exercising, spending time with friends, or pursuing creative passions—you may be experiencing a symptom of depression or emotional exhaustion.

4. Difficulty Concentrating or Making Decisions

Mental fog, forgetfulness, or struggling to stay focused can be more than just distraction—it can be a sign of stress, anxiety, or depression. You might notice:

✔ Trouble remembering things, even simple tasks

✔ Feeling overwhelmed by choices or unable to make decisions

✔ Losing track of time or struggling with productivity

When your brain is overloaded with stress, it can become difficult to think clearly.

5. Increased Irritability or Mood Swings

If you’re feeling unusually short-tempered, easily frustrated, or overwhelmed by small inconveniences, it could be a sign of emotional distress. Mental health struggles don’t always show up as sadness—sometimes they manifest as irritability, anger, or mood swings.

6. Withdrawing from Others

Feeling like you want to isolate yourself can be a sign that your mental health is suffering. You might:

✔ Ignore texts or cancel plans with friends and family

✔ Feel emotionally distant, even when surrounded by others

✔ Struggle to express what you're feeling, leading to further isolation

While alone time can be healthy, consistently avoiding connection can worsen feelings of loneliness and sadness.

7. Unhealthy Coping Mechanisms

When emotions become overwhelming, some people turn to coping strategies that provide temporary relief but create long-term problems. These might include:

✔ Increased use of alcohol, drugs, or smoking

✔ Emotional eating or skipping meals altogether

✔ Excessive scrolling on social media to escape reality

✔ Overworking or avoiding responsibilities as a distraction

If you find yourself using these coping mechanisms frequently, it may be a sign that deeper emotional struggles need to be addressed.

8. Physical Symptoms with No Clear Cause

Mental health issues don’t just affect the mind—they can manifest in physical ways too. Common signs include:

✔ Headaches or body aches with no medical explanation

✔ Digestive issues (nausea, stomach pain, or changes in appetite)

✔ Chronic fatigue, even after getting enough rest

If your body is showing signs of stress or distress, it’s worth considering whether emotional factors are playing a role.

What to Do If You Recognize These Signs

If you see yourself in any of these signs, know that you are not alone—and help is available. Here are some steps you can take:

✔ Talk to someone you trust – Whether it’s a friend, family member, or therapist, opening up can provide relief and support.

✔ Seek professional help – A mental health professional can offer guidance, coping strategies, and treatment if needed.

✔ Prioritize self-care – Small daily actions, like getting enough sleep, eating well, and engaging in activities that bring joy, can help stabilize your mood.

✔ Move your body – Exercise, even gentle movement like walking or yoga, can boost mood and energy levels.

✔ Be kind to yourself – Mental health struggles are not a personal failure. Healing takes time, and it’s okay to ask for help.

Recognizing that you’re struggling is a brave and important first step. You deserve support, care, and the chance to feel better.


Julie Kolzet, Ph.D.